The headlines are this: AMD's R9 290 and top-line R9 290X - £300 and £400 GPUs respectively - are effectively obsolete: hot, power-hungry, inefficient products that are effortlessly bested by Nvidia's £260 upstart. It costs £260, which is a lot of money, but its performance per pound ratio is so strong that some might say there's little point considering any other high-end GPU currently available - and that includes Nvidia's own flagship GTX 980. In fact, it's actually more like a cooked hand grenade strategically lobbed into the high-end GPU market, designed to cause maximum damage to the competition - but in the process impacting just as many Nvidia cards too. The GeForce GTX 970 is that rarest of things in the graphics card market - a genuine game-changer. You can find more recent testing of the GTX 970 across a wider range of more modern games in our graphics card upgrade guide. We are re-evaluating the GTX 970, but our current findings suggest that at 1080p and 1440p this remains an exceptional product. For a deep-dive explanation of the issue, we recommend this article. UPDATE 23/2/15 9:40am: Nvidia's GeForce GTX 970 is currently the subject of much controversy owing to the firm marketing the card with incorrect specs - a state of affairs that has led to a lawsuit.
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